Sell Millions of Dollars in Coaching from Public Speaking
Without a List or Running Ads
By Eric Lofholm


The Discovery
In 1996, I stumbled across a powerful business model that would go on to change my life — and the lives of countless others — forever.

It's a model that has sold hundreds of millions of dollars in coaching packages, seminars, and training programs.

It's called The Jim Rohn Speaker Model.

The Origin: Jim Rohn's Genius Approach

Jim Rohn, one of the greatest personal development speakers of all time, discovered a simple yet brilliant way to grow his company and spread his message: giving free talks to groups that were already assembled.

An already assembled group is one where you show up as the speaker, but you're not responsible for promoting the event. Jim spoke at Rotary Clubs, company meetings, and associations — anywhere there were people hungry for success principles.

At the end of his talks, he or his trainers would offer one of Jim's audio programs or seminars. It was authentic, value-driven selling at its best.

How Tony Robbins Got His Start

One of Jim Rohn's young trainers was none other than Tony Robbins.

From ages 17 to 21, Tony spoke for Jim Rohn and delivered an estimated 2,000 speeches! By the time he was 22, Tony had already given more speeches than most professional speakers give in a lifetime.

When Tony launched his own company, he simply brought the Jim Rohn Speaker Model with him. Over the years, he built his empire using this system — hiring hundreds of speakers to go into companies, speak at sales meetings, and promote his seminars and firewalk events.

My Experience with the Model
800
Talks Given

From 1996 to 1998, I ran the Jim Rohn Speaker Model for Tony Robbins. During that time, I gave around 800 talks promoting Tony's events.

3K+
Total Presentations

Then, in 1999, I launched my own company — and I continued using this exact same model. My team and I have now delivered more than 3,000 free talks, generating millions of dollars in coaching sales.

How the Model Works

The Jim Rohn Speaker Model is simple and incredibly effective:

01
Find Already Assembled Groups.

These could be companies, churches, associations, chambers of commerce, networking groups, or any organization that meets regularly.

02
Give a Free Talk.

Deliver 20–60 minutes of genuine value. Teach something practical, inspiring, and directly related to your area of expertise.

03
Make an Offer at the End.

You can offer one of your paid programs or a free coaching session. The latter often works best, as it gets people into conversation with you.

04
Close Coaching Clients.

After your free sessions, many participants naturally become paying clients because they've already experienced your expertise and connected with your message.

Proof the Model Still Works Today

Last year, I shared this model with one of my coaching clients. At the time, he was earning less than $5,000 per month from his coaching business.

1
Before

<$5,000/month

2
After

>$20,000/month

This year, by applying the Jim Rohn Speaker Model, he's been consistently generating over $20,000 in monthly coaching sales; without a big list, paid ads, or complicated funnels.

The Bottom Line
If you're a coach, consultant, or speaker looking to grow your business fast, the Jim Rohn Speaker Model still works
just as powerfully today as it did nearly 30 years ago.


Find the groups.
Deliver value.
Make an offer.
Eric Lofholm


Eric Lofholm is the President and CEO of Eric Lofholm International and the best-selling author of The System. Trained by legendary mentor Dr. Donald Moine and having worked with Tony Robbins, Eric has spent over two decades teaching the art of authentic enrollment to more than 10,000 students worldwide.

Once a struggling salesperson, he transformed his results through mindset, structure, and consistency. He now shares these same principles with coaches and leaders to help them communicate their value, attract aligned clients, and grow their impact with integrity.

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